Jakarta retailers become more selective with store growth

They are prioritising productivity over expansion.

Retailers in Jakarta are increasingly prioritising store productivity over network size, choosing higher-performing locations instead of pursuing rapid expansion across multiple shopping centres, according to Colliers.

In its Q2 2026 retail market report, Colliers said brands are focusing on locations that deliver stronger customer traffic, better sales conversion and closer alignment with target demographics, reflecting a more disciplined approach to expansion.

The consultancy said tenant demand during the quarter was led by food and beverage, beauty and wellness, sportswear, entertainment and lifestyle operators, as consumers continue to favour social, leisure, health and experience-driven spending.

Colliers also said mall operators are taking a more strategic approach to tenant curation by creating balanced retail ecosystems that combine destination anchors, experiential concepts, convenience services and complementary brands. The aim is to increase customer dwell time, repeat visitation and spending, rather than simply maximise occupancy.

Looking ahead, Colliers expects tenant demand to remain concentrated in shopping centres that offer differentiated customer experiences and stronger commercial performance. According to the consultancy, operators that continually refresh their tenant mix and adapt to changing consumer preferences will be best placed to maintain a competitive advantage.