Singapore branded residences market expected to grow 29% by 2032

Luxury brands account for 75% of the pipeline.

Singapore's branded residences market is entering a more mature phase while remaining firmly concentrated at the luxury end, with limited supply and globally recognised brands underpinning its ultra-prime positioning, according to Savills.

Singapore ranks 11th in Asia Pacific by number of branded residential projects, with the market forecast to grow 29% by 2032, the property consultancy said in its Branded Residences Asia Pacific 2026 report.

Savills said only a handful of branded residential schemes have been delivered in Singapore over the past two decades. Luxury brands account for 68% of completed projects and 75% of the pipeline, compared with 48% of pipeline projects across Asia Pacific.

Globally recognised brands including St. Regis, Ritz-Carlton, W and Aman continue to reinforce Singapore's position at the ultra-prime end of the market, Savills said.

The consultancy noted that Asia Pacific's wider branded residences market is becoming more diverse, with upper-upscale, upscale and selected midscale brands taking a growing share of development activity. Despite this diversification, pricing power is strengthening: the average brand premium in Asia Pacific rose to 29% from 23% over the past year, although this remains below the global average of 33%.

Otto Twist, Southeast Asia director, international residential sales at Savills Singapore, said Singapore's relatively small market benefits from scarcity, globally recognised luxury brands and limited supply of high-quality branded schemes.

Across Southeast Asia, Savills expects stronger growth in resort-led branded residences. Vietnam is forecast to be the region's fastest-growing market, with project numbers projected to increase 152% by 2032, while Thailand remains one of the region's leading markets. Phuket and Bali are among established destinations continuing to attract development as affluent buyers seek second homes combining lifestyle and investment considerations.

Resort developments are expected to account for 65% of Asia Pacific's branded residences pipeline, up from 50% of completed schemes, according to Savills. The trend is supporting integrated hotel-and-residential developments offering shared amenities, professional management and lifestyle services.

Looking ahead, Savills expects greater development of master-planned communities combining branded residences with hotels, retail, wellness and leisure facilities. The consultancy also anticipates increased emphasis on wellness and longevity, alongside expansion into secondary and tertiary resort markets where land is more accessible and development premiums may be higher.

Louis Keighley, head of Savills Global Residential Development Consultancy, said Asia Pacific's next phase of growth would be driven by the breadth of its markets rather than simply the scale of its leading markets. He noted that, despite greater brand diversification, premiums across the region have continued to strengthen, supported by resort development and a more informed buyer base.