New international brands flock Jakarta’s retail scene in Q3

Find out which brands opened new stores in the city.

A Colliers report noted that in the third quarter of 2024, the arrival of several international retailers invigorated Jakarta’s retail market, most notably PopMart, a toy retailer that opened its first location in Gandaria City, drawing large crowds and generating significant excitement among shoppers. 

Nitori, a home and furniture retailer from Japan, secured its inaugural space at Central Park Mall and is set to launch another store in Lippo Mall Puri. Italian fashion brand Armani Exchange celebrated the grand opening of its first store in Grand Indonesia, further enhancing Jakarta’s retail landscape. AEON Health & Beauty, a brand typically known for occupying larger spaces, opened its third store in Bintaro Xchange Phase 2 and is expected to expand further in the near future. Additionally, women’s fashion and sportswear retailers have demonstrated a positive outlook on expansion opportunities. 

Here’s more from Colliers:

Retailers are increasingly focused on launching new concepts aimed at enhancing their market presence and appealing to a broader customer base. For example, Miniso Land at Central Park Mall has revamped its store by expanding product offerings and increasing floor space. 

A premium supermarket in a prominent Jakarta mall has also reopened, featuring a refreshed look and a more spacious food section. These initiatives underscore the necessity for continuous innovation, as retailers strive to provide fresh experiences and maintain relevance, with the ultimate goal of becoming the top choice for consumers. 

The Food & Beverage (F&B) sector remains highly active, with retailers aggressively seeking prime spaces in major malls to capitalise on growing consumer demand for dining experiences. This trend reinforces the role of F&B outlets as key traffic drivers within malls. While fashion retailers have experienced modest growth in customer loyalty, the need for more tailored engagement strategies and personalised experiences remains critical. 

Retailers are continually seeking to drive successful promotional campaigns, particularly during payday periods. Strengthening relationships with existing customers while attracting new ones requires greater emphasis to capture larger market shares. In this evolving retail landscape, retailers are advised to focus on personalisation through targeted offers and enhanced shopper loyalty programs, thereby driving consistent foot traffic and enabling confident expansion into new locations.