Al Mouj Muscat wins two awards at Real Estate Asia Awards 2026

The developer secured two titles for its refined residential living and innovative customer insight framework in Oman.

Al Mouj Muscat won Residential Development of the Year - Oman and Customer Insights Innovation of the Year - Oman in the Real Estate Asia Awards 2026. The recognition for the residential category follows the success of Azura Beach Residences III, a landmark waterfront development located in the Marsa District. As the final chapter of marina and beach living in the community, the project introduces a dual-front lifestyle that combines panoramic marina and beachfront views.

Azura Beach Residences III features a mix of one- to three-bedroom apartments and a limited collection of premium beach chalets. The design maximises natural light and seamless indoor-outdoor living to deliver on its promise of providing views to live by. Residents also access a suite of resort-style amenities, such as an infinity-edge pool, wellness facilities, co-working spaces, and family areas. Strategically located near Muscat International Airport, the development offers proximity to retail, dining, and five-star hospitality whilst maintaining long-term investment appeal.

In addition to its residential success, the company transformed its operations through a structured Voice of the Customer (VOC) framework. This programme captures feedback across key touchpoints, including sales, discovery, handover, and community living. By mapping the full customer journey, the team focused on the moments that matter most to residents and investors. The programme combines Net Promoter Scores and Customer Satisfaction scores with detailed comments to provide a balanced view of performance.

The shift to a proactive approach allowed teams to track recurring themes and address issues early. Al Mouj Muscat also strengthened its closed-loop process to ensure every piece of feedback received a response. Frontline teams now possess the power to respond quickly, whilst leadership uses these insights to guide strategic priorities. Regular forums further ensure that customer feedback remains linked to operational improvements and strategic planning.

This customer-focused strategy resulted in improved satisfaction and increased trust across the organisation. Today, the VOC programme serves as a core decision-making tool that shapes day-to-day actions and long-term planning amidst a competitive market.

The Real Estate Asia Awards proudly shines a spotlight on exceptional achievements in the dynamic world of real estate across Asia. It seeks to recognise those who consistently push the boundaries of innovation and excellence, making a lasting impact on their local communities.

The Real Estate Asia Awards is presented by Real Estate Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional projects or initiatives in the Real Estate industry, please contact Julie Anne Nuñez at [email protected].