Bangkok condo launches shift to affordable segments as CBD sees no new supply

Over 6,000 units were launched mostly in city fringe locations.

Bangkok's condominium developers are increasingly targeting owner-occupiers and affordable housing segments as buyer caution weighs on new project sales, according to Knight Frank Thailand.

The consultancy reported that around 6,174 condominium units were launched in Bangkok during the first quarter of 2026, with no new projects introduced in the CBD. Instead, new supply was concentrated in city fringe locations, which accounted for 58% of launches, while Bangkok's suburbs made up the remaining 42%.

More than 68% of newly launched units were priced below THB80,000 per sq m, reflecting developers' growing focus on mid- to lower-priced segments. Most projects targeted buyers in the THB1.5 million to THB3 million price range, which Knight Frank identified as the largest source of genuine housing demand.

Newly launched projects achieved a sales rate of 24.3% during the quarter, down from 43.8% in the previous quarter, highlighting a more cautious purchasing environment amid ongoing economic uncertainty.

"The latest market data suggests that underlying housing demand remains present. However, buyers have become more selective and cautious in their purchasing decisions," said Potjaman Vorakitpokathorn, Partner and Head of Project Marketing at Knight Frank Thailand.

According to Knight Frank, the market is increasingly shifting away from upper-end developments towards projects that better align with actual purchasing power, as developers prioritise risk management and market-driven product strategies.