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APAC Hotel and Hospitality Sector

Revenge Tourism is the New Direction of Travel for Asia

Revenge Tourism is the New Direction of Travel for Asia

Despite high airline ticket prices and new widespread Covid-19 variants, we have seen a surge in the demand for travel across regions which have eased Covid-19 restrictions. With staff and operational reductions over the past 2 and a half years, the tourism sector in Europe has been struggling to cope with pent-up demand and the high numbers of travellers. For example, in July 2022, Heathrow Airport controversially applied a daily 100,000 passenger cap to better manage excessive queues, baggage delays and flight cancellations.