Nine new hotels to open in Phuket in H2

These will yield over 1,700 new keys.

The hotel supply in Phuket expanded moderately in 1H 2025 according to data from a Knight Frank report, with the addition of two new properties totalling 376 keys: the Veranda Resort Phuket (Autograph Collection) and the Radisson Phuket Mai Khao, both in the upscale to upper-upscale category.

“Looking ahead, a further nine hotels with 1,758 keys are slated to open in the second half of the year, bringing total 2025 new supply to 2,134 keys, a sharp increase from the 884 keys added in 2024,” the report added.

Here’s more from Knight Frank:

Phuket’s hotel market delivered solid results in the first half of 2025, with average occupancy edging up to 79.5%, from 79.1% in the same period last year. The high season months of January to April were particularly strong, peaking in January at 91.8%, with all four months sustaining occupancy above 81%. As expected, performance softened during the mid-year low season, with June recording the lowest rate at 66.9%, in line with historical trends.

The market’s Average Daily Rate (ADR) rose 7.8% YTD to THB 5,652, supported by sustained strength in the luxury and upper-upscale segments, particularly among well-located beachfront and branded resorts. However, following the sharp gains of the past two years, rate growth now appears to be stabilizing, signalling a more balanced pricing environment across most hotel classes.