Tokyo hotel sector expands with a wave of new luxury openings

In 2026, 1 Hotel Tokyo is set to enter the market.

Tokyo’s hotel market is gaining momentum, with new openings and a strong luxury pipeline reinforcing confidence in the sector, according to JLL.

JLL reports that in Q4 2025, several major hotels launched or reopened, including JW Marriott Hotel Tokyo and Caption by Hyatt Kabutocho Tokyo in October, as well as Park Hyatt Tokyo in December following a major renovation.

Looking ahead, JLL highlights a wave of upcoming luxury developments, including 1 Hotel Tokyo (2026), Waldorf Astoria Tokyo and Pullman Tokyo Ginza (2027), and Canopy by Hilton Tokyo Akasaka, Dorchester Collection and Raffles Tokyo (2028).

JLL notes that strong inbound demand—supported by a weak yen—is expected to sustain growth, particularly in average daily rates (ADR) through 2026. However, occupancy recovery in luxury and upscale hotels is likely to remain gradual, as operators prioritise rate increases over occupancy gains.