Lodes flips the switch at new Hong Kong office to turn on creative minds
With the vision of growing business and diversifying its influence, Lodes sets forth to bring Italian artistry into the Asia-Pacific region.
In its Hong Kong office, Lodes employs its innovative lighting solutions to serve a dual purpose: showcase products to clients and foster employee creativity. The Venice-based lighting solutions brand underscores the role of lighting environments in stimulating creative thought in indoor settings.
In creating the perfect lighting environment, Lodes has a large window right next to the desk area, opening a view to the local park in Sheung Wan where the office is located. It gives the office a beautiful, calm ambience.
Volum by Snøhetta, a signature Lodes piece, is also displayed in the office. It serves as the limelight of the space as it celebrates functionality and the aesthetics of glass art.
“It serves not only as an office, but as a creative hub for architects, designers and industry professionals to meet and connect in a relaxed way,” Lodes Managing Director Massimiliano Tosetto told Hong Kong Business.
Lodes’ Hong Kong office which opened on 27 September also features “minimalist, refined decor,” similar to that of Lodes’ contemporary showroom in Milan and its headquarters in Marcon.
The office spans 55 sqm, a compact yet fully functional space. It has the capacity for small groups and one-on-one meetings.
The establishment was designed to create a dynamic and collaborative workspace ideal for meetings and networking. In the office, visitors can also “connect and interact” with a variety of Lodes’ products.
“The office is not just a showcase of Lodes products, but also a source of ideas, creativity, and inspiration to our clients. Thanks to its central location, it’s easier to build connections and introduce Lodes’ cutting-edge, tailor-made lighting solutions to local lighting designers and architects,” Tosetto said.
Talking about the office location, he said Lodes chose Sheung Wan because the neighbourhood is a blend of tradition and modernity.
“It is full of art galleries, antiques shops and architectural practices such as Snøhetta, making it an ideal setting for a brand like Lodes,” Tosetto said.
APAC expansion
Lodes’ ambition to drive business growth in the Asia-Pacific region is paved through this new space, allowing direct access to the local market and beyond.
“Lodes opened its new office in Hong Kong as part of its plan to grow business across the Asia-Pacific area. Hong Kong is a key city in terms of business and on an international level, with immediate access to the wider Asia-Pacific region. The opening marks an important development in Lodes’ journey within the region,” Tosetto told Hong Kong Business.
“Our Sales Manager for Asia Pacific is based there and he’s able to establish new relations with the local architecture and design (A&D) industry, but also to connect with other Asian partners,” Tosetto added.
Explaining why Hong Kong is a great venue for Lodes, Tosetto said: “[It is] where it’s possible to explore Lodes’ heritage: a tradition of excellence in design and innovation, offering products that seamlessly marry form and function to create unique lighting experiences.