New hotel opening highlights local operator expansion in HCMC

A local group recently launched its sixth property in the city.

Ho Chi Minh City's hotel sector maintained strong growth momentum in the first quarter of 2026, supported by robust tourism demand and limited new supply, according to JLL.

The market's midscale segment welcomed a new entrant with the opening of the 82-room Kin Hotel Central Park in the city centre. The launch marks the sixth property operated by local hospitality group Kin Group.

JLL said the city currently has approximately 25,500 rooms across 265 operational hotels in the midscale and higher-tier segments. Around 60% of these properties remain unbranded, presenting opportunities for owners to create value through refurbishment and rebranding initiatives.

Hotel performance strengthened significantly during the quarter, with RevPAR increasing 19.3% year-on-year. The improvement was driven by both stronger occupancy and higher average daily rates, supported by peak travel demand during the Lunar New Year period.

Average daily rates rose 5.4% quarter-on-quarter and 19.3% year-on-year, reflecting the sector's growing pricing power and operators' ability to capitalise on elevated visitor demand.

Looking ahead, JLL expects the city's supply pipeline to remain constrained through 2026 as development delays push many planned openings beyond year-end. With tourism demand remaining strong and new supply limited, the consultancy forecasts continued growth in both ADR and RevPAR for existing hotels over the remainder of the year.