Mid-range apartments lead Jakarta sales as buyers become more selective

End-user demand is reshaping the market.

Owner-occupiers are playing a growing role in Jakarta's apartment market as buyers increasingly prioritise affordability, immediate occupancy and long-term housing needs, according to Colliers.

While investors still account for most apartment transactions, Colliers said owner-occupier demand is steadily strengthening, supported by higher financing costs and government incentives favouring ready-stock units. The shift marks a departure from previous market cycles that relied more heavily on speculative investment.

Colliers said the changing buyer profile is helping create a more sustainable market, with purchasing decisions increasingly driven by genuine housing demand rather than expectations of rapid capital appreciation.

The consultancy also reported that the mid-range segment continued to record the strongest sales momentum in Q2 2026, supported by completed units eligible for the government's VAT incentive (PPN DTP). At the same time, the middle-upper and luxury segments maintained healthy activity, indicating resilient demand across multiple price categories.

According to Colliers, the upper segment experienced softer sales as value-conscious buyers gravitated towards more affordable products, while premium buyers continued to favour luxury developments offering stronger product differentiation.

Colliers said current sales performance reflects developers' product positioning and available inventory rather than overall market strength, highlighting a market that is becoming increasingly selective rather than broadly weaker.