End-users drive Jakarta apartment market as investors stay cautious

Apartment sales rose year-on-year despite quarterly slowdown.

Jakarta's apartment market continued to record sales activity in the first quarter of 2026 despite ongoing market challenges, supported by flexible payment schemes and promotional incentives, according to Savills.

Developers have introduced discounts, attractive pricing packages and incentives such as electronic and furniture vouchers to support demand and maintain absorption.

A total of 181 apartment units were sold during the quarter, down 18.4% from the previous quarter but up 15.1% year-on-year. The overall take-up rate increased by 0.1 percentage points quarter-on-quarter and 0.4 percentage points year-on-year, supported by continued sales activity in the absence of new supply.

Savills said the market is currently dominated by end-users, while speculative investors remain largely sidelined due to economic uncertainty. Demand continues to be strongest in the middle-upper and luxury segments, particularly in South Jakarta and CBD locations that offer proximity to employment centres and expatriate communities.

The consultancy added that projects with strong locations, differentiated concepts and competitive pricing are best positioned to capture demand in the current environment.