Selo Group advances $50m beachfront expansion in Lombok

The project in the Bali alternative will have private villas and an 80- to 100-key hotel.

Selo Group is accelerating its expansion in Lombok, Indonesia with a mixed-use beachfront development valued at more than $50m, marking a shift from hillside villas to a bigger integrated hospitality platform.

“We are not just building a project; we are building an ecosystem,” Tim Hallett, CEO at Selo Group, told Real Estate Asia. “On an island like Lombok, you cannot simply sell real estate — you have to build the entire destination platform for it to succeed.”

The project will include a beach club, branded beachfront residences, private villas, and an 80- to 100-key hotel. Detailed planning is ongoing, with development expected to proceed in phases.

Together with its local partner, Selo has secured more than 700 metres of shoreline in Selong Belanak, positioning the project among the larger integrated luxury developments planned for southern Lombok

The beachfront expansion builds on Selo’s established hillside resort, Selong Selo Resort & Villas, launched in 2016, where the group develops infrastructure, sells villas to private investors, and operates them through a unified hospitality platform.

Australian-established Selo Group is currently completing 10 additional villas, bringing total inventory to about 58 units, and has introduced Selo Suite Villas, a smaller one-bedroom product priced from $179,000, targeting lifestyle-oriented investors.

Unlike the hillside model, where most villas were sold to individual owners, the beachfront development will combine real estate sales with retained hospitality assets, creating both upfront sales revenue and long-term operating income.

Infrastructure remains the key constraint. Hallett cited the role of Lombok International Airport in driving visitor growth, noting that air connectivity and travel time are critical in the holiday market.

Recent improvements to road networks and utilities, along with developments such as the Mandalika tourism zone — home to a MotoGP circuit — have raised Lombok’s profile.

“Emerging destinations typically require five to seven years to mature,” Hallett said. “You cannot develop an island destination with a short-term mindset.”

Selo sees 2026 as a year of consolidation, with momentum likely to pick up in 2027 if air connectivity and marketing efforts improve.