MQDC designs projects around generational lifestyle needs

Research and sustainability combined to shape future-ready communities.

Bangkok is drawing attention from property investors, with rental yields of up to 8% and rising values. At the forefront is Magnolia Quality Development Corporation (MQDC), whose projects are redefining urban living through a well-being-first model grounded in research and sustainability.

“We have our own in-house research center. We design our project based on generational lifestyle,” said Suttha Reungchaipaiboon, CEO of MQDC.

Rather than segmenting by price or unit size, MQDC tailors each development to distinct generational needs. The Whizdom brand targets younger residents, while Mulberry Grove supports multi-generational living. The Aspen Tree focuses on senior communities.

“Each project has been designed specifically for each generation's lifestyle… by having seniors living together with the young generation, we also benefit from each other,” Suttha said.

The company’s Research & Innovation for Sustainability Center (RISC) has been active for over two decades, working alongside institutions like Harvard School of Public Health. One major focus: air quality.

“We found out that we cannot only make indoor air quality better for our customers, but also the surroundings,” Suttha said. The Forestias, MQDC’s flagship Bangkok project, spans over 157 acres and dedicates 56% of its space to greenery. “We also encourage outdoor activities to enhance quality of life. Research shows that green spaces benefit both physical and mental well-being,” he added.

Looking ahead, MQDC’s FutureTales Lab is shaping the firm’s strategy around long-term trends like climate change, flooding, and air pollution. “Every project that we design not only answers the issue today, but we prepare our projects for the future living as well,” Suttha said.